Our story
PoolCo CRM started inside a working swimming pool construction company in Gurugram. Every week we were making quotations by hand in Word and Excel, chasing follow-ups from memory and tracking stage payments in a notebook. Generic CRMs did not understand site visits, guniting, tiling or handover — so we built our own tool for our own projects.
It worked so well that other pool businesses asked to use it. Today PoolCo CRM is offered to swimming pool builders, equipment dealers, renovation teams and consultants across India, by InfoIndia91.
PoolCo CRM was founded by Ansh Soni, founder of InfoIndia91 — a digital marketing agency in New Delhi — and of a swimming pool construction company. That mix of hands-on pool projects and digital know-how is what shapes the product.
What we believe
Built for the job
Pool projects have their own stages, specifications and payment milestones. Our software follows them instead of forcing you into a generic sales process.
Simple beats clever
If your site supervisor cannot use it on a phone in the sun, it is too complicated. Every screen is designed to be quick and clear.
Your data is yours
Each business sees only its own data. We never sell it or use it for advertising. Read our Data Policy.
Real support
You talk to people who understand pool businesses — on WhatsApp, phone or email — not a ticket queue.
What PoolCo CRM does
- Swimming pool quotations — equipment and construction, with GST and payment stages.
- Leads, follow-ups and project stages — from first enquiry to handover.
- Payment tracking — contract value, part payments and dues.
- WhatsApp Business messaging — quotations, reminders and replies in one inbox.
Want to see it with your own projects?